sauca : journal

We’re counting down with just a few weeks to go until Sâuçá is live and navigating DC streets!   The interior build-out of the Sâuçámobile is complete and one of the final elements will be the truckwrap – the amazing 3-D looking design by ripe that transforms an ordinary panel van into the most amazing mobile restaurant ever.

Here are a couple views of the preliminary designs to give you some idea of what the Sâuçámobile will look like.   From the custom powder-coated wheels and bumpers to the old-school sliding pocket doors, the Sâuçámobile mimics the web site design, and provides drivers and pedestrians alike interesting visuals, a peek at the menu, and real-time programming, photo galleries, videos and more on the 37″ flatscreen monitor mounted on the side.

Stay tuned for more updates and exciting news….menus posted next week!

However you categorize it – street food, food trucks, street carts, or in our case, a mobile restaurant – the trend is heading to DC and there are LOTS of folks that are eager to see more, so says Todd Kliman, the food critic of Washingtonian magazine. We were so pleased to read this tidbit from his online chat on December 8th, we just had to share it!

Washington, DC: I was just in NYC, and they have food trucks roaming the city for just about every food (the waffles were my favourite but they also have a coffee truck, cupcakes, Korean BBQ.) Now DC has a few food trucks as well… what do you think of the trend? Think it will hit DC harder? Die down? What kind of food truck would you like to see?

Todd Kliman:

What do I think of the trend? I love it. In fact, I think it’s one of the most important developments in food in the city in the past five years.

I would like to see more carts, more trucks, more variety, and even more energy.

This is part of having a real cultural life in the city. Along with street musicians. Along with public art. Along with architecture that inspires.

We have pockets of eclecticism, and I would like to see more. And we have street carts, now, but can have so many more. It’d be great to have more public art, and more interesting architecture, but the real city is never going to triumph over the federal city.

Well, we love it, too Todd! We hope there are many more folks out there that are thinking along the same lines as Todd, because we are gearing up to bring something very unique and delicious to DC streets in the New Year – Sauca is coming!

A very good question…

Sâuçá is DC’s most unique new concept to hit the streets – it’s literally a mobile restaurant and a lifestyle that embraces different cultures through food, music, art, events and people.   International businessman, traveler, explorer and foodie Farhad Assari has taken street food to a new level.  This very atypical restaurateur was inspired by the side street vendors in India, the old school food trucks in California, the railroad station vendors in Europe and the taquierias of South America, to create a new way to enjoy foods from around the world, with the convenience and fun of a serious kitchen on wheels.  The result is a great global gourmet experience with no reservations and no travel time!  (more…)