Jan 7, 10

Wrapping Up Sâuçámobile Design…

We’re counting down with just a few weeks to go until Sâuçá is live and navigating DC streets!   The interior build-out of the Sâuçámobile is complete and one of the final elements will be the truckwrap – the amazing 3-D looking design by ripe that transforms an ordinary panel van into the most amazing mobile restaurant ever.

Here are a couple views of the preliminary designs to give you some idea of what the Sâuçámobile will look like.   From the custom powder-coated wheels and bumpers to the old-school sliding pocket doors, the Sâuçámobile misauca van v.5.0.0-webemmics the web site design, and provides drivers and pedestrians alike interesting visuals, a peek at the menu, and real-time programming, photo galleries, videos and more on the 37″ flatscreen monitor mounted on the side.

Stay tuned for more updates and exciting news….menus posted next week!

Dec 22, 09

Sâuçá Concept Hits DC Streets Late January / Full Media Dispatch

Butter Chicken sauca

Butter Chicken sâuçá

[Washington, DC – December 2, 2009]  What do you get when you cross an international businessman and world traveler with a high-tech kitchen on wheels, and a menu of foods from around the globe?  The answer is Sâuçá; the most sophisticated mobile restaurant concept ever developed, on target to start navigating Washington, DC streets and feeding hungry patrons in the New Year.

Sâuçá (www.eatsauca.com) is more than a mobile restaurant – it’s a unique new global lifestyle brand that combines great food, travel, music, design, technology and fun.  Created and run by Washington, DC resident Farhad Assari, now the official ‘Ambasador’ of the Republic of Sâuçá, his new concept is about enjoying delicious, healthy, global foods in new and exciting ways – served from a high-tech vehicle loaded with Wi-Fi, a LCD flat screen, a sound system, and even a pay phone to make international calls with Sâuçá tokens.

Toffle w/strawberry & whipped cream

Toffle w/strawberry & whipped cream

Assari has taken his own travel and ‘no reservations’ food experiences from around the world and raised street food to the next level, with a globally inspired menu that will travel across DC. “The Sâuçá brand is more than just serving amazing food from the Sâuçámobile, it’s about interacting on many levels with our guests,” says Assari. “We’ll connect to them directly on the street with our uniquely designed and graphically enhanced vehicle, but we’ll also connect to them virtually, through the technology, such as the web site, our FaceBook, Twitter and Yelp pages, through mobile phones and through our virtual video and audio feeds streaming from www.eatSauca.com. This is the ultimate example of social media anytime, anywhere!”

Full release > Read the rest of this entry »

Dec 11, 09

Sâuçámobile: Unlike Any Food Cart You’ve Ever Seen


DC’s most unique mobile restaurant is a shiny new hi-tech version of a food cart, complete with a full working state-of-the-art stainless steel kitchen and cooking equipment to rival traditional food outlets.   This mobile restaurant is also fully loaded with technology that can literally transport you away to a far off destination with a 37” LCD screen to showcase sporting events, the latest headline news, beautiful scenes from around the globe, and live images of the Sâuçá kitchen at work, or guests in line to get lunch via video cameras mounted inside and outside of the truck, feeding live to the web site.

Read the rest of this entry »

Dec 9, 09

Washingtonian Says DC is Hungry for Great Street Food

However you categorize it – street food, food trucks, street carts, or in our case, a mobile restaurant – the trend is heading to DC and there are LOTS of folks that are eager to see more, so says Todd Kliman, the food critic of Washingtonian magazine. We were so pleased to read this tidbit from his online chat on December 8th, we just had to share it!

Washington, DC: I was just in NYC, and they have food trucks roaming the city for just about every food (the waffles were my favourite but they also have a coffee truck, cupcakes, Korean BBQ.) Now DC has a few food trucks as well… what do you think of the trend? Think it will hit DC harder? Die down? What kind of food truck would you like to see?

Todd Kliman:

What do I think of the trend? I love it. In fact, I think it’s one of the most important developments in food in the city in the past five years.

I would like to see more carts, more trucks, more variety, and even more energy.

This is part of having a real cultural life in the city. Along with street musicians. Along with public art. Along with architecture that inspires.

We have pockets of eclecticism, and I would like to see more. And we have street carts, now, but can have so many more. It’d be great to have more public art, and more interesting architecture, but the real city is never going to triumph over the federal city.

Well, we love it, too Todd! We hope there are many more folks out there that are thinking along the same lines as Todd, because we are gearing up to bring something very unique and delicious to DC streets in the New Year – Sauca is coming!

Oct 30, 09

Where is Sâuçá? Top Technology Will Find Global Food on the Go!

The Sâuçámobile will be operating at various sites around Washington, DC, from uptown to downtown, in neighborhoods, gathering spots and at transportation hubs, at special events and events made more special with Sâuçá.  Equipped with GPS and mobile electronics once it launches on the streets, the Sâuçámobile can be tracked via Googlemaps on the web site, www.eatsauca.com, or by following on Twitter or through the Sâuçá iPhone app. (available to iPhone users post launch/late January)

The video below demonstrates the Sâuçá ‘payphone,’ which will be accessible through a small door on the curbside of the truck, sliding out when the door is open. Sâuçá customers will be able to make a 1-minute phone call to any friend, anywhere in the world by depositing 2 sâuçá tokens. (each sâuçá meal purchase earns one token.)

Stay tuned for more – catch one of our YouTube videos documenting the progress on all parts of the truck!

Oct 30, 09

What is Sâuçá? Global Gourmet Food & So Much More!

A very good question…

Sâuçá is DC’s most unique new concept to hit the streets – it’s literally a mobile restaurant and a lifestyle that embraces different cultures through food, music, art, events and people.   International businessman, traveler, explorer and foodie Farhad Assari has taken street food to a new level.  This very atypical restaurateur was inspired by the side street vendors in India, the old school food trucks in California, the railroad station vendors in Europe and the taquierias of South America, to create a new way to enjoy foods from around the world, with the convenience and fun of a serious kitchen on wheels.  The result is a great global gourmet experience with no reservations and no travel time!  Read the rest of this entry »

Oct 27, 09

DC’s Most Unique Restaurant Coming Soon

Welcome to the Sâuçá Journal – our news/blog/communication and transmission outpost for Sâuçá – DC’s most unique mobile restaurant serving global gourmet foods!   We’re refining our sauces and spreads and working on recipes for savories and breads.  The truck is being built out in the heart of Texas, so for now we’re just getting the name out there and building our brand.   Follow us now – get in early on the Facebook & Twitter lists and our RSS feed and you’ll be among the first to know where we are!