Archive for the ‘Seen through sâuçá eyes’ Category

May 9, 10

Introducing Sâuçàmobile #2!

We made it through snow and ice.  We made it through instant summer in April.  We made it through the DC permitting system.

And now, a new Sâuçàmobile has emerged for Spring!

Much like Sauca #1 (we’re using numbers to identify them for the time being), Sauca #2 is a vibrant, roving saucamobile, ready to serve breakfast, lunch and dinner daily.  Same menu: sâuçà sandwiches, salads, soups, beverages and, of course, the very unique waffle-with-toppings > Toffles!   On the new truck you’ll find the same great customer service, delicious offerings and music to keep things moving.

Now with two trucks, we can be in more places every day. Each truck has it’s own Schedule/Truckfinder map on our newly revamped web site!  Sauca #1 is taking the “near East” route – downtown generally from N. Capitol Street on the east to 18th St. to the west, and from Dupont Circle to the north, all the way down to the national mall to the south.

Sauca #2 is taking the “far East” route – Union Station east to Capitol Hill and H St. NE, and south to the Riverfront / ballpark area.  Schedules are updated weekly for each Sâuçàmobile, and each is also available for special events, parties, appearances, and anywhere you’d like to add a little more than chips & dips for refreshments – more like a global gourmet that comes to you.

Send us a postcard with your request and we’ll get back to you as soon as we find a place to park!

Feb 3, 10 Full Web Site has Launched!

Check it out - – we’re so glad it’s finished so we can share more of the sauca story with you and you can discover more fun things about us!

Visit every page – listen to the music – track the truck – send us a postcard and let us know what you think, sign up to get sauca dispatches first, and follow us on Twitter and Facebook, too.   When you do, also tell us where you’d like us to bring the truck – we’ll consolidate the top locations and let you know the daily schedule on the web site)


Feb 3, 10

We’re Out & About! Soft Opening in Soft Snow

We’re navigating the slippery DC streets today, seeking out good spots and stopping by Logan Circle around lunchtime, ideally right around 14th & P.   We’re doing a soft opening – limited menu – tastings and testing, so if you see us, stop by and thanks for your patience if there’s a bit of a wait.   Follow the Tweets!

While you wait, you can check out the awesome truck graphics, the printed menu, our flatscreen, payphone, and sound system…sharing some happy world music!    The saucamobile is so hot it might just melt all the snow around it….

Jan 14, 10

Sauca Previewed on WJLA Channel 7

Earlier this week, the Ambassador of the Republic of Sâuçá, Farhad Assari, was interviewed for Channel 7’s piece on Food Trucks and how patrons can find them…..of course, we’ll not only be tweeting (@EatSauca) and posting on our Facebook page on the Sâuçámobile’s whereabouts, but smartphone users can pull up Google Maps and find us via GPS. We’ll update with more details as we get them!

Jan 7, 10

Wrapping Up Sâuçámobile Design…

We’re counting down with just a few weeks to go until Sâuçá is live and navigating DC streets!   The interior build-out of the Sâuçámobile is complete and one of the final elements will be the truckwrap – the amazing 3-D looking design by ripe that transforms an ordinary panel van into the most amazing mobile restaurant ever.

Here are a couple views of the preliminary designs to give you some idea of what the Sâuçámobile will look like.   From the custom powder-coated wheels and bumpers to the old-school sliding pocket doors, the Sâuçámobile misauca van v.5.0.0-webemmics the web site design, and provides drivers and pedestrians alike interesting visuals, a peek at the menu, and real-time programming, photo galleries, videos and more on the 37″ flatscreen monitor mounted on the side.

Stay tuned for more updates and exciting news….menus posted next week!

Dec 11, 09

Sâuçámobile: Unlike Any Food Cart You’ve Ever Seen

DC’s most unique mobile restaurant is a shiny new hi-tech version of a food cart, complete with a full working state-of-the-art stainless steel kitchen and cooking equipment to rival traditional food outlets.   This mobile restaurant is also fully loaded with technology that can literally transport you away to a far off destination with a 37” LCD screen to showcase sporting events, the latest headline news, beautiful scenes from around the globe, and live images of the Sâuçá kitchen at work, or guests in line to get lunch via video cameras mounted inside and outside of the truck, feeding live to the web site.


Oct 30, 09

Where is Sâuçá? Top Technology Will Find Global Food on the Go!

The Sâuçámobile will be operating at various sites around Washington, DC, from uptown to downtown, in neighborhoods, gathering spots and at transportation hubs, at special events and events made more special with Sâuçá.  Equipped with GPS and mobile electronics once it launches on the streets, the Sâuçámobile can be tracked via Googlemaps on the web site,, or by following on Twitter or through the Sâuçá iPhone app. (available to iPhone users post launch/late January)

The video below demonstrates the Sâuçá ‘payphone,’ which will be accessible through a small door on the curbside of the truck, sliding out when the door is open. Sâuçá customers will be able to make a 1-minute phone call to any friend, anywhere in the world by depositing 2 sâuçá tokens. (each sâuçá meal purchase earns one token.)

Stay tuned for more – catch one of our YouTube videos documenting the progress on all parts of the truck!

Oct 30, 09

What is Sâuçá? Global Gourmet Food & So Much More!

A very good question…

Sâuçá is DC’s most unique new concept to hit the streets – it’s literally a mobile restaurant and a lifestyle that embraces different cultures through food, music, art, events and people.   International businessman, traveler, explorer and foodie Farhad Assari has taken street food to a new level.  This very atypical restaurateur was inspired by the side street vendors in India, the old school food trucks in California, the railroad station vendors in Europe and the taquierias of South America, to create a new way to enjoy foods from around the world, with the convenience and fun of a serious kitchen on wheels.  The result is a great global gourmet experience with no reservations and no travel time!  (more…)